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Small Business and the Economy - Choose To React Positively

Tony Perkins - Friday, September 02, 2011

This morning I posted a quote on Facebook from John C Maxwell - 

‎"Life is 10% what happens to me and 90% of how I react to it."

Posting this particular quote was not an accident.  It is because I believe that in life, and in business, you have the ability to choose the way you react to a particular situation.

The current situation in regards to the World's and Australia's economy is creating a mindset within many business owners - one which says "here we go again" and "things are tough at the moment".

On the most part, I have to say that I agree with them!  Things are tough at the moment - but all that means is that now is the time to actively seek opportunity.

I would like to give you two examples of clients of mine who are reacting positively to the current environment and actively seeking opportunity.

One of them is operating a single person business. She has had a rough year with her home flooded in the January floods and many other things happening around her.  Yet, despite having to move home and her workplace 3-4 times, she has worked hard at grasping opportunities as they have been presented to her.  Despite working in an industry that is flat lining, she is one of the few of her peers who is able to predict a positive cash flow over the next 6 months.

The second client is a team of two young professionals who have looked at the economy, identified potential markets for themselves and actively worked those markets hard.  Where other companies in their industry are laying off staff, they are hiring.  Where other companies in their industry are lowering their rates, they are raising theirs. Where other companies are loosing customers, they are gaining them.  

Both these clients have one thing in common.  They have chosen to take a positive approach and grasp opportunities as they present themselves.  Importantly, they have worked hard at establishing relationships with other businesses to encourage a flow of work between the different businesses.  In short - their efforts are not only ensuring the success of their own business but also assisting others.

Over the past two or three weeks, I have met with many business owners who are "doing it tough" and I have shared these stories with them.  It is interesting to hear their feedback.  Many were continuing to do things they had done previously because they had worked previously, others were looking for the silver lining - one retailer told me that things would turn around over the coming months because "people will start getting their tax cheques".

Well, I'm sorry, people have been getting their tax cheques now for nearly 2 months!  And what happens if they decide to bank their cheque rather than spend it?

Waiting for a silver lining or continuing to do the same things does not change something.  Taking a positive approach and seeking a new way is - in other words choose to respond rather than choose to do nothing!

This is what we are encouraging our business coaching clients to do and everyone of them is achieving their targets. In the case of the two I have described above, we are re-writing the targets - they are not high enough!  On average over the last six months our clients have achieved an average increase of 62% in revenue during a period where "things are tough".

So if you own a small business, think about how you are reacting to the economic environment - are you taking advantage of the opportunities that are out there and taking a positive approach?

People Smartz is a Business and HR Coaching company specialising in assisting small to medium sized business owners.  Our aim is to assist Business Owners to achieve both their personal and business goals in a balanced and sustainable manner.  If you would like to discuss business coaching - Contact Us
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