Have you ever wondered how important good presentation is to your business? How dressing your team well could impact your business performance. Have a read of this great article from one of our business partners - House of Colour Brisbane. If you or your staff are in need of an "image refresh" - their contact details are at the end of the article!
First impressions matter, your customers’ opinion of your company, your product or your service will be influenced by their opinion of you and your staff. Thus it is vital to ensure that your professional image is giving the correct message about you and your business.
Firstly think about your profession and who you are going to meet, you need to dress appropriately for what you represent, but also for your clientele and also the location where you are meeting. If you are a personal trainer going to talk to a church group about the benefits of exercise and healthy eating it would be unwise to dress in full business suit regalia, instead it would be more appropriate to dress in a smart, clean, branded polo shirt and smart trousers. Whereas if you were a banker presenting to the same group you would want to carry slightly more authority so a quality shirt and tie (in your top colours) but without a jacket, since you need to be approachable to that group and a jacket can be a barrier to free communication. However, if you were the same banker presenting to a potential corporate client, you would want to carry full authority with a quality well fitting suit, a tie and high quality accessories.
The accessories we use are also important; these are a silent form of communication which can establish your professionalism. One client of mine, a female financial planner noticed a difference in the reaction of her potential clients when she switched from her basic phone to a Nokia communicator, suddenly she was taken more seriously - she had the correct tools for the job.
Likewise be aware of the watch you wear, a smart, quality watch shows you value your time, and thus the time of your clients, whereas as a sports or branded watch may be fun, but is it appropriate in a business environment? Another accessory to consider is your pen, does the pen you use state Professional Person? Or is it a chewed Biro which does you no favours in the status stakes? And what about your briefcase? Is this sending out the professional message or is it past its sell-by date and needing replacement?
I recently met with a sales guru who wanted to make sure his image portrayed his professionalism and that he wasn’t displaying any unknown barriers to communication. We looked at his accessories, and I immediately pointed out his key fob, it was a UK football team logo and it turns out he was an avid supporter of this team, well what happens if his client is an avid supporter of the opposing team..?
Grooming is probably the most important factor, you can have all the right tools and dress appropriately for the situation, but if your personal grooming is not impeccable you will not create the desired for first impression. Make sure that hair is clean, neat and not a distraction, make sure your fingernails are clean and for women that nail polish is not chipped. If you are female, wear appropriate make-up, a lack of make-up gives the impression you have just got out of bed and could not be bothered, whereas heavy pancake make-up can be mask to hide behind and is not appropriate in a business setting.
Finally make sure you are dressed in your top colours, wearing the wrong colours can make you look, tired, drawn, overweight, drab and boring, whereas wearing clothes in your correct colours will ensure you look healthy and dynamic.
Ann Whitaker
House of Colour and Image
Tel 0424 656 097
Email ann.whitaker@houseofcolour.com
Website www.houseofcolour.net.au
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